What did Steve Jobs really do for Apple?

What did Steve Jobs really do for Apple?

What did Steve Jobs really do for Apple?
What did Steve Jobs really do for Apple?

What did Steve Jobs really do for Apple?

The question is quite broad. What did Steve do for Apple at what point in time?

You could venture back to the beginnings of the company when Woz and Jobs were going to HomeBrew and sharing what Woz had created, and Steve was thinking about how to put $’s in their pockets.

Apple has just become the first US company to reach $2 trillion in value.

Read more: Apple Billion Users, Apple’s record 1 Billion Users

What’s amazing is that Apple grew despite that the global economy shrank faster than ever before in the COVID 19 pandemic.

But this road was full of thorns and fire.

One of the greatest technology companies of all time was once on the verge of being bankrupt. In 1997, Steve Jobs was brought back to revive the Apple.

To pull out of danger of bankruptcy, Jobs made a deal with Microsoft (their biggest rival at the time) which bought non-voting shares worth $150M in Apple. They promised not to sell their stake for the next 3 years.

The tough decision Jobs had to make was heavily criticized. Many believed that for Apple to win, Microsoft had to lose.

But it was the other way around.

That investment bailed out Apple from the financial crisis during that time. It recovered, focused on product innovation and never looked back.

Since then it became the first company to hit $1 trillion market cap. Now it passed $2 trillion and now is $400 billion more valuable than Microsoft.

In the 23 years since that August day, Apple has skyrocketed, in terms of shareholder value, cultural cachet, technological importance, and brand equity.

This is what Steve Jobs has done for the Apple.

Competition lifts you to the next level.

Competition is the most magnificent thing in which a human being can indulge. It brings out all that is best; it removes all that is base.

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