Future of Digital Marketing In 2021
Today we’re going to talk about the future of digital marketing in 2021. So future trends to look out for both now and in 2021 and beyond both for digital marketing agency owners.
And also any business owner that wants to stay ahead of the curve with their marketing.
Let’s get started with it okay guys so as a marketer or as a business owner it is so important that we stay on top of the curve. Okay we stay ahead of the trends I think a lot of people can get overwhelmed with how Facebook ads can be increasing their spend and how google ads can get more expensive and how globally all these new advertisement platforms are popping up.
It can get overwhelming and we can often forget that we need to embrace change in the marketing space as opposed to being afraid of it.
So i want to talk about some of the hottest trends right now that you need to embrace and certainly look out for in the future.
Let’s see the future of digital marketing in 2021.
Digital marketing trends 2021
Future of Digital Marketing in 2021
1. AI- Artificial Intelligence
the first one being ai artificial intelligence now I’ve spoken about this before but ai is all around us it’s unavoidable Netflix and google and amazon all of these companies. They literally have individual teams who are responsible for implementing AI.
Nowadays I think literally a couple of weeks ago Netflix brought out the social dilemma which is a documentary about how social media platforms are literally built to make us addicted to them I would recommend you watching it but one of the interesting concepts or not even a concept one of the interesting things they speak about is however social media platform builds a digital avatar of their users so every single person who uses Facebook.
For example, has a digital avatar which is created from all of the things that we do online whether that’s liking pages statuses the photos that we like they even track whether you’ve looked at a photograph of your ex which was mind-blowing for me and some of the data which is actually attractive you don’t even really realize it’s being tracked.
But all of this is building this digital avatar of ourselves and the more complex and sophisticated. That avatar is the better and more refined targeting can be for advertisers so in that sense AI is certainly something which we need to embrace we need to welcome with open arms because the more developed and complex those avatars get the better.
It is that uh the better our targeting will before our advertisers and advertisement efforts so um the other thing I wanted to mention was we’ve got chatbots which is AI-based. We’re already integrating with chatbots all the time chatbots are something if you’ve got a company you definitely should be embracing.
Especially if you’re a local brick-and-mortar company you don’t need to be manually replying to messages all the time you don’t need to take somebody through the customer journey manually you can create a chatbot to do that for you through AI.
AI is literally expected to grow to a 190 billion dollar industry by 2025 and I read last night when I was researching for this article that 60 of companies are using ai to drive digital revenue towards their companies. Now there are also ai-based um ad creation tools one called a dex which will literally create adverts based on the information you input on its platform right but
A lot of people are scared that like hey when AI gets really complex then it’s going to replace advertisements and that and that simply isn’t true because these platforms are literally built on the basis of advertisers they make all of their money from us. We are the product and so they won’t want to replace us AI is going to be a tool for us and when we can do AI-based targeting based on customer files.
For example imagine the day when you can upload a customer file their hobbies, what they like to do, what the kind of their age is, where are they based a full customer avatar, and you can upload that onto a targeting based system and it’ll suggest. All of these different audiences that you can run that’s when we really are going to get a benefit from AI.
So certainly is something that we need to embrace and as soon as i figure out any or find any AI-based tools which really really work we will let you guys know.
2. VOICE SEARCH
Yeah, so that is AI now the second thing I want to talk about is voice search It is said that 55 of all American households will have some kind of a smart speaker with voice search by 2022. I mean we already have our mobile phone so we’ve got Siri and Amazon Alexa.
I mean pretty much everybody has a smartphone these day sum and so it is becoming grained in our everyday life, we mean we use it to set timers, we use it to turn my lights on, or not through Philips hue it’s something which was alien to us a year ago which is now a very very regular thing or regular occurrence in our life.
But it’s also been it’s also created this entirely new industry called voice search shopping which is a two billion dollar industry right now. You can literally buy products from voice search from Alexa from Siri uh it’s expected to grow to 40 billion by 2022 which is the crazy thing.
So, it’s going to be huge and the way I’m thinking about it I show are we actually gonna get our products at the top of that search because there’s only gonna be like one product at the top of that search. Maybe three Alexa isn’t gonna list out five to ten different companies or ten five to ten different products which you c an buy you’re gonna get fed up with that.
It’s gonna be like one to three products and so is that gonna be really really good SEO to get to the top there or is it gonna be paid advertisement. Now judging by the way that the world works and money rules the world and all of that stuff I’m betting it’s gonna be paid and so, therefore, there’s gonna be a huge opportunity for marketing agencies to offer voice search as a service and maybe we’ll see the birth of entirely independent voice search dedicated marketing agencies.
It’s really really going to be interesting to see how that paves out and again it’s going to be something which companies need to start thinking about how can we ensure that our products are SEO reach. rich are voice search ready because you’re going to have to have shorter descriptions and surely it’s only going to work for certain products which you can explain over voice.
It’s going to be a really really tricky industry to predictand and definitely something that we need to keep our eyes on especially if you’re selling products in the online space right now
3. BlockChain Technology
Now the third thing to talk about is block chain technology.
Many people think blockchain is just cryptocurrency and decentralization of currency. As we know it and whilst blockchain is all about um about decentralization. It has so many other uses rather than just cryptocurrency and just to explain very briefly how it all works.
Probably a really crap way of explaining things but I’ll do my best and I recommend you doing your own research at the moment if the person wants to send money to person ‘b’ we have to go for a centralized bank.
Okay so we’re going to the bank and it takes a cut off it and then it goes to person b and probably charges a really large fee that’s international with blockchain technology. A person wants to send money to person ‘b’ they make the request decay which gets verified by all these other nodes on the network. It gets verified by all these other people on the chain which then says yeah okay this is a legitimate transaction it then gets stamped and goes over to person ‘b’.
Okay, so it’s verified by the entire of the network as opposed to it being just one place okay which makes it much more secure much more reliable and it also creates this data trail of all the different blocks from the past.
Okay, all these different or the previous transactions now can be used in an advertisement sense on Facebook or Instagram.
For example, when advertisers are spending money online every time we bid and we get purchases or every time we show our ads in front of people, this could be creating this blockchain um-based data trail which would make advertising more secure. uh, it can be used to get rid of fake spam bots and fake accounts online because we’re gonna know the origin of every single account out there.
um, it can just be used to enhance security on all levels within our companies as well as fraud and chargeback requests. I mean a big problem in the online space is a lotof companies get chargeback requests and fraud for through credit card theft.
If blockchain technology really becomes something that is implemented within e-commerce then we could see a massive decline in those fraud-based requests. These fraud based transactions because those transactions would then be verified by blockchain technology.
4. Influencer Marketing
Number four we were talking about Influencer marketing.
So influencer marketing is changing the way. As we know it right now gone are the days we’re not gone but the days are going to be gone of where people or brands rely on these really big influences to advertise their products.
There is a distrust within the industry right now people do not trust the products that the likes of reality tv stars are advertising because people know that they just get paid to do.
So the consumers are getting wise to this. um, a prime example in the media right now is Iceland the massive supermarket. Their marketing campaign has already been always been getting celebrity mums to advertise their products but these celebrity mums are so way up in the clouds.
They’ve been getting paid to do this for so many years that the customers don’t trust this so much anymore so, they’ve actually recently re-advertised with lots of real celebrity, real moms, i say real mums because these celebrity moms are still mums but but real mums in maybe the youtube space or on the on the instagram space.
These smaller moms who have a more direct impact and influence overt heir audience. The introduction of the micro-influencer is something that we really need to be mindful of or for example.
If i’m working with one of my clients i would much rather work with 10 small micro influencers than i would with one really large influencer because those small micro guys are the ones that really have a hold over their audience.
They’re the ones that really care about their audiences they’re very closely connected to their audiences and so i think we’re going to see a massive shift in influencer marketing where brands will move away from the kardashians of the world and come down to the real people to people that actually resonate and care about their audiences on a much more intimate level and so that’s definitely something.
If you’re doing influencer marketing right now you need to be focusing on micro influencers rather than these big guys which people often distrust.
5. Interactive Content
Now the fifth and final thing I want to go through today s interactive content and this isn’t just websites but also videos and text i think that hopefully fingers crossed.
Anyway, we’re gonna see the introduction to interactive adverts we’ve already seen a few of them dotted around on Facebook. For example where gaming companies you’ve got a microversion of the game on facebook but what i’d really like to see is interactive videos on facebook and instagram or maybe even youtube.
As well there are lots of tools online where you can create interactive videos. Already so essentially you’ll be watching a video and you’ll take someone through the buyer’s journey through the video.
For example let’s say it’s a pet store they can havea video coming up and it’s like what’s your pet and it’ll be like a dog a cator whatever you click on the cat and it continues that video out based around a cat owner or they click on the dog and it continues the video around.
A dog owner right you can create interactive videos that will essentially take someone through an entire funnel without the need of having to have this elaborate website-based funnel.
You can literally do that on a video these days. I would love to see advertisement platforms introduce that and i really do think they will also interactive based text if we’re then changing things that there’s elements of the ads that which are interactive maybe a quiz at the startum of let’s say it’s a quiz on um a poll on facebook or something that comes upcontent which will then show based off your answers to that poll that’s the kind of thing that we we really want to see happen with interactive advertisements.
And interactive marketing and something which is already happening in front of us certainly companies i’ve seen a lot recently a lot of companies have been creating quizzes to dequalify their customers.
The qualification of something which is which is a very very hot sales strategy where essentially you push your customers away you say hey let me make sure you’re a good fit for us which is something that we do in our own marketing agency and we teach other marketing agencies to do and so people are doing that for their um for their online products especially in the info product space.
People are having a lot of quizzes and a lot of um a lot more interactive based content strategy calls, chatbots, anything which is enabling someone to not just feel like a number and I think that’sone thing that a lot of people are getting tired of in advertisement.
It’s saturation of very mundane basic adverts the gyms which do a very very simple seven day free trial without actually putting in the extra effort to make sure that that trial or that training sessionis be spoke to that person.
An introduction of interactive adverts and quizzes and funnels is something which will enable people to provide a much more personal service or a much more personal offering to their customers rather than just throwing out generic offers.
These the digital marketing trends and Future of Digital Marketing in 2021.
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